Flavored with our signature barbeque rub, Carolina Dirt. Named after the clay colored soil of the Carolinas, this rub is the signature ingredient to our award-winning pork, and the perfect blend of spice and sweet to pair with the crunch of our chip.
Why No. 16? We're proud to have two Memphis in May championships under our belt, and each one has their own story. In 2016, our Carolina Dirt rub was it. Our winning pork shoulder received all the TLC our team had to give, but perhaps none more important than the healthy coat of Carolina Dirt a full 24 hours before a judge's fork was lifted. In the realm of barbeque tips, patience may be a virtue, but this stuff is practically magic.